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Fragment edMemory

by

claRa apaRicio yoldi

Year of production: 2013

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claRa apaRicio yoldi - Concept, Video, Animation, Effects, Editing. Ciara Clifford - Music
In post-industrial society we are witnessing information overload. This occurs when the amount of input in a system exceeds its processing capacity. We have fairly limited cognitive processing capacity, so when information overload occurs, it is likely that a reduction in decision quality will occur.
Traditionally, text encoded human knowledge and memory, the printed word was linked to the art of rhetoric. The popularity of hyperlink illustrates the continuing decline in the field of rhetoric and the mistrust of contemporary culture in hierarchies. The two sources connected through a hyperlink have equal weight, without any having priority over the other.
In the different mediums of expression (literature, cinema, visual arts...), we are assisting to the fragmentation of the narrative discourse. We are questioning the traditional narrative resources with the juxtaposition of images, texts, copy-paste collages and a schizophrenic nature.
In cyberspace, documents combine musical fragments with other sounds, texts, images...etc. It is this combination of concrete elements that produces the abstract meaning.
Hypertext is a new kind of montage, a return to Eisenstein’s intellectual montage.

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